Obiyan Infotech

  Pay-Per-Click (PPC) advertising is one of the most powerful tools in digital marketing, offering measurable results, targeted reach, and flexible budget management. However, understanding the pricing structure can be confusing, especially in a diverse and dynamic market like India. If you're searching for a reliable PPC company in India , this ultimate guide will help you decode how PPC pricing works and what factors influence it. 1. What is PPC and Why It Matters PPC is a model of internet marketing where advertisers pay a fee each time their ad is clicked. It’s essentially a way to buy visits to your site, rather than earning them organically. Google Ads, Bing Ads, and social media platforms like Facebook, Instagram, and LinkedIn are the most popular PPC advertising platforms. Hiring a professional PPC company in India helps businesses design, manage, and optimize PPC campaigns to achieve higher returns on ad spend (ROAS). 2. PPC Pricing Models in India Different PPC companie...

  In today’s competitive digital landscape, having a strong online presence isn't optional—it’s essential. For businesses targeting specific geographic areas, local SEO (Search Engine Optimization) is the key to driving foot traffic and conversions. Partnering with the best local SEO company in India can significantly boost your brand visibility, attract nearby customers, and increase revenue. What is Local SEO? Local SEO is a specialized digital marketing strategy that focuses on optimizing a business’s online presence to attract local customers. It involves optimizing Google Business Profile (formerly Google My Business), local citations, on-page SEO, local keywords, customer reviews, and NAP (Name, Address, Phone Number) consistency. Why Local SEO Matters for Indian Businesses With over 700 million internet users in India , most of whom search for services or businesses near them, local SEO has become a powerful tool. Whether you're running a restaurant in Delhi, a boutiqu...

  In today’s digital era, consumers increasingly search online for nearby products and services before making a purchase decision. For small and medium-sized businesses in India, this presents a significant opportunity to capture local market share. Local SEO services India have emerged as a game-changer, helping businesses rank higher in local search results and attract more customers from their immediate vicinity. What is Local SEO? Local Search Engine Optimization (SEO) is a strategy that focuses on optimizing your online presence to attract more business from relevant local searches on Google and other search engines. These searches typically include location-based keywords like “near me” or specific city or region names such as “best restaurant in Delhi” or “plumber in Pune.” Why Local SEO Matters for Indian Businesses India's digital penetration has skyrocketed with widespread mobile usage and affordable data plans. More than ever, people are using their smartphones to s...

  Pay-Per-Click (PPC) advertising is one of the most effective digital marketing tools to generate quick and measurable results. With the rapid digital expansion across the country, PPC services in India have gained immense popularity among businesses of all sizes. However, running a successful PPC campaign requires more than just placing ads — it involves crafting compelling ads that attract, engage, and convert. In this article, we’ll explore how to create compelling ads specifically for PPC services in India , helping you stand out in a competitive landscape and drive better ROI. 1. Understand Your Audience Before writing any ad, it is crucial to understand your target audience. Consider: Who are they? What are their pain points? What language do they use? What motivates them to take action? For example, a startup in Bangalore may be looking for cost-effective PPC solutions, while an established e-commerce store in Delhi may focus on high conversion rates. Tailorin...

  What Is Google Ads PPC? Google Ads PPC is a paid advertising model where businesses create ads and pay a fee each time a user clicks on one of their ads. These ads appear in Google search results, websites, YouTube, and various partner sites. It operates mainly through: Search Ads : Appear at the top of Google search results. Display Ads : Visual banners shown on websites within the Google Display Network. Video Ads : Mostly seen on YouTube. Shopping Ads : Product-based ads for e-commerce. App Promotion Ads : To boost mobile app installs. Why Google Ads PPC Is Effective in India 1. High Internet Penetration India has over 850 million internet users , making it one of the world’s largest online markets. Google Ads PPC India allows advertisers to tap into this vast pool with precision targeting. 2. Mobile-First Audience With a mobile penetration of over 95%, mobile-friendly ads through Google PPC reach people where they spend most of their online time. 3. A...

In today’s digitally driven marketplace, visibility is everything—especially for small and medium-sized businesses looking to stand out locally. Local SEO (Search Engine Optimization) is a crucial tool for achieving this visibility. If you're seeking to boost your online presence without breaking the bank, partnering with an affordable Local SEO Company in India can be a game-changer. This guide will walk you through everything you need to know to find reliable and cost-effective services tailored to your business goals. What is Local SEO and Why Does It Matter? Local SEO focuses on optimizing your website and online presence to attract customers from local searches on Google and other search engines. It involves strategies like: Optimizing Google Business Profile Targeting location-specific keywords Building local citations Managing online reviews With more users searching for “near me” services, partnering with the right local SEO company in India can help you appe...

  In the digital-first world, Pay-Per-Click (PPC) advertising has become one of the most effective methods to drive targeted traffic and increase conversions. India, being a hub for top-notch digital marketing expertise, offers a wide range of PPC management services for businesses looking to enhance their online presence. Whether you're a small startup or an established brand, partnering with the right agency can make all the difference. This article explores the best PPC management services in India , their benefits, and how to choose the right one for your business. Why Choose PPC Management Services in India? India has emerged as a global digital marketing powerhouse due to: Skilled professionals with in-depth knowledge of platforms like Google Ads, Bing Ads, and Facebook Ads. Affordable pricing without compromising on quality. Tech-savvy talent pool using the latest tools and analytics platforms. 24/7 support to cater to global clients across different time z...

  In today's digital-first world, consumers often start their shopping journey online—even when they intend to buy in-store. This makes local SEO services a vital tool for brick-and-mortar businesses looking to increase visibility and drive foot traffic. Whether you run a boutique, a restaurant, or a local hardware store, optimizing your online presence for local searches can significantly impact your walk-in customer rate. What Are Local SEO Services? Local SEO services are strategies and techniques designed to improve your business’s visibility in geographically related search results. These services focus on optimizing your Google Business Profile, managing local citations, acquiring reviews, and ensuring consistent NAP (Name, Address, Phone number) data across the web. When customers search for terms like “best coffee shop near me” or “shoe repair in [City Name],” local SEO helps your business appear at the top of the results—especially in the local map pack. Why Local SEO Is...

  In the digital age, clients turn to search engines like Google to find accounting services. If your firm isn’t ranking high in local search results, you’re likely losing potential clients to competitors. That’s where SEO for accountants becomes a game-changer. With the right strategies, you can attract high-quality leads, build authority, and grow your accounting practice online. Here are the top SEO tips every accountant should know to boost online visibility: 1. Optimize Your Google Business Profile For accountants, local visibility is everything. A complete and optimized Google Business Profile ensures your firm shows up in local search and Google Maps. Make sure to: Add accurate contact information Use your target keywords in the business description Encourage satisfied clients to leave reviews Upload professional photos of your office/team 2. Use Location-Based Keywords Incorporate local SEO phrases like: “Accountants in [City Name]” “Tax consultant near ...

  In today’s digital-first world, having an online presence is not just a luxury—it’s essential for healthcare professionals. With more patients searching for medical services online, effective SEO for physicians can significantly increase your visibility, bring in new patients, and establish your reputation as a trusted healthcare provider. Whether you're a private practitioner or part of a larger clinic, implementing these 13 key SEO strategies can transform your practice’s digital outreach. 1. Claim and Optimize Your Google Business Profile Your Google Business Profile (GBP) is often the first impression potential patients get. Ensure your profile is completely filled out with accurate contact information, business hours, services offered, photos of your clinic, and reviews. Tip: Choose the correct business category (e.g., "Primary Care Physician," "Cardiologist") and update regularly to reflect changes like new services or operating hours. 2. Use Target...